PRIVACY POLICY
Last updated: June 12, 2026
How AB CD EF collects, uses, and protects your information when you shop with us — written to be read, not skimmed past.
01 Introduction
AB CD EF ("we", "us", or "our") operates this online store and is committed to protecting the privacy of everyone who visits and shops with us. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices you have. It applies to our website, our checkout, and any related services we provide.
By using our store, you agree to the collection and use of information in accordance with this policy. If you do not agree with our practices, please do not use our services. We may provide additional notices for specific products or promotions; where those notices conflict with this policy, the specific notice will govern.
02 Information We Collect
We collect information in a few different ways: information you provide directly, information collected automatically as you browse, and information from trusted third parties such as our payment processor.
Information you give us
- Contact details — your name, email address, shipping and billing address, and phone number.
- Order information — the products you buy, sizes and variants selected, and where each order ships.
- Communications — messages you send us through contact forms, email, or support requests.
Information collected automatically
- Device and browser data — IP address, browser type, operating system, and device identifiers.
- Usage data — pages viewed, items added to your cart, referring links, and time spent on pages.
- Cookies and similar technologies — as described in the Cookies & Tracking section below.
03 How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfil your orders, including payment, shipping, and returns.
- To send you a private link where you can follow your order.
- To send transactional messages such as order confirmations and shipping updates.
- To provide customer support and respond to your enquiries.
- To improve our store, personalise your experience, and recommend relevant products.
- To detect, prevent, and address fraud, abuse, and security issues.
- To comply with our legal obligations and enforce our terms.
Where required by law, we rely on a lawful basis to process your information — typically the performance of our contract with you, your consent, our legitimate interests, or a legal obligation.
06 Your Rights & Choices
Depending on where you live, you may have rights over your personal information, including the right to access, correct, delete, or port your data, and to object to or restrict certain processing. You may also withdraw consent at any time where we rely on it.
- Access and portability — request a copy of the information we hold about you.
- Correction — ask us to fix information that is inaccurate or incomplete.
- Deletion — ask us to erase your information, subject to legal exceptions.
- Marketing — opt out of marketing emails at any time using the unsubscribe link.
To exercise any of these rights, contact us using the details in the Contact Us section. We will respond within the timeframe required by applicable law.
07 Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes described in this policy — including providing our services, meeting legal, accounting, and reporting obligations, and resolving disputes. Order records are typically retained for the period required by tax and consumer-protection law. When information is no longer needed, we securely delete or anonymise it.
08 Security
We use appropriate technical and organisational measures to protect your information, including encryption in transit, access controls, and regular security reviews. Payments are handled by a PCI-compliant processor, and card data never reaches our own servers. While no method of transmission or storage is completely secure, we work continuously to safeguard your data and will notify you and any regulator as required if a breach occurs.
09 International Transfers
We operate globally, which means your information may be processed in countries other than the one in which you live. Where we transfer personal information across borders, we put appropriate safeguards in place — such as standard contractual clauses — to ensure your data receives a consistent level of protection wherever it is handled.
10 Children's Privacy
Our store is not directed to children under the age of 16, and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it promptly.
11 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last updated" date above and, where appropriate, notify you by email or through a notice in the store. We encourage you to review this page periodically.
12 Contact Us
If you have questions about this Privacy Policy or how we handle your information, we'd be glad to help.